I must be a child of the 90’s because when ever I think of signs, I get the song “Signs” stuck in my head, actually I was in high school in the 90’s but anyway, signage in your booth is today topic.
Once a shopper holds an item, they are far more likely to buy it, therefore getting people into your booth is key. This is where your booth design comes into play, but also as important are your signs. Signs get shoppers to take notice and then interact with your products. They convince shoppers to look more closely at your pieces and then buy them, and let’s face it, that is the main goal.
In the adverting world, signs are known as “silent salesmen.” Signs send non-threatening, pressure-free messages to your customers. When signs are spot on, they will increase your sales.
So how do you make signs effective?
Appeal to the senses. Create a memory. Make shoppers see, touch, smell, or hear an object (in my world taste is not a sense that fits, but it might for you). Plus, stating the obvious works well when trying to appeal to the senses.
“The softest blankets you will ever feel!” I bet you will want to touch the blanket to see if that’s true- ah you got a shopper not only in your booth, and to look up close to and touch your items, much more likely to sell that item. 🙂
Here is a list of “sensory” words that will attract attention:
- Sight: dazzling, flashy, glittering, glowing, shimmering, twinkling
- Sound: blare, cheer, roar, shriek, sizzle
- Touch: cuddly, fluffy, softest, velvety
- Smell: aromatic, fragrant, perfumed, spicy, sweet
- Taste: delectable, gingery, refreshing, scrumptious, zesty
Funny thing, when working on the post, I searched and searched for images of signs that show what I am talking about and didn’t find much! I am sure they are out there, but I gave up. Below are some images of signs that I find cute:
As you can see, signage is important and adds one more thing to the to do list. For the Friday Tip this week I will be making a sign, I bet you can’t wait!
A great article about signs “Boost your sales with effective signs” which appeared in the October 2009 issue of The Crafts Report.